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Apple Event September 2023: iPhone 15, iPhone 15 Pro, Apple Watch 9 and more

Apple’s next event will take place on September 12, where we expect to see the iPhone 15 lineup revealed, along with the Apple Watch 9. However, we don’t expect to see any MacBooks or other Apple products, as they may be revealed at the event. . a separate event in October.

Apple’s last big event was WWDC 2023, where we saw the new MacBooks and Vision Pro, Apple’s mixed reality headset. While the event focused more on Apple software and moved to augmented and virtual reality hardware, the September showcase is expected to focus on iPhones and pure consumer technology.

So read on for everything you need to know about the upcoming Apple event and what we expect to see.

When is the next Apple event?

  • September 12th
  • Expect an in-person event for media and a streaming showcase

Apple has announced that its next event will be held on September 12 and will have the slogan “Wonderlust”.

What that might entail is open to interpretation, but it could be a reference to new Apple Watch features that put an emphasis on exploration and adventure. It could also be related to the iPhone 15 Pro Max’s alleged 6x optical zoom, which could allow users to get closer to a subject than ever before and thus encourage exploration.

What will be announced at the September 2023 Apple event?

A hint for iPhone 15, iPhone 15 Pro and iPhone 15 Ultra in the dark with a question mark on each

  • iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max
  • Apple may introduce an ‘Ultra’ iPhone for the first time

The iPhone is *ahem* the apple of Apple’s eye and, as such, will be the center of attention at this event. Apple is expected to launch iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, though the latter may end up being called the iPhone 15 Ultra, if rumors are to be believed.

Many changes are expected with the new iPhones. Apple is suspected to be installing USB-C in all of its iPhones in response to EU regulations. Dynamic Island is expected to jump from the iPhone 14 Pro to all iPhone 15 models, along with a 48MP camera sensor and an A16 for standard phones and an A17 Bionic chip for Pro versions. that a high refresh rate display was not expected for the iPhone 15 or iPhone 15 Plus; probably unacceptable given that many of the best Android phones have 90Hz displays.

The iPhone 15 Pro and iPhone 15 Pro Max have received more serious updates that go beyond a new chip and USB-C connectivity. Both phones are expected to have much thinner bezels, heavier bezels thanks to a new build, and ultra-fast charging that could surpass what Google packs into the Pixel 8.

But the iPhone 15 Pro Max could steal the show by offering a new periscope telephoto lens capable of delivering 6x optical zoom, surpassing the iPhone 14 Pro Max’s 3x zoom. That won’t challenge the Samsung Galaxy S23 Ultra in terms of pure optical zoom range, but 6x is probably a more usable telephoto zoom range for a smartphone.

Apple may also debut the Apple Watch Series 9, as well as a sequel to the Apple Watch Ultra, at the upcoming September event. The former is expected to have a larger display and more powerful chips, but it will be broadly similar to the Apple Watch 8, while the Apple Watch Ultra 2 may have a 2.1-inch Micro LED screen.

What not to expect at the next Apple Event?

MacBook Air 15 inch on the wooden table at home

(Image credit: Future)
  • A new iPad Pro
  • A new iPadAir
  • A new MacBook Air
  • A new iPad in general

With Apple’s fall events, there’s always a chance the company will showcase a new iPad mini or something at the iPhone launch. However, in recent years, Apple has preferred to let its devices with larger screens take over. That means early in the year, around March, or around October in the second half, when iPads and MacBooks have their say.

Could we see an iPad mini update as well? It is certainly possible. Plausible? Well, let’s just say stick with iPhones and Watches and you won’t be disappointed.

What happened at the last Apple event?

Apple Vision Pro VR headset on a man using it as a camera

(Image credit: Apple)
  • iOS17: MacBook Pro and Mac Mini with the new chip
  • macOS Sonoma: Serious performance in the MacBook Pro
  • Apple Vision Pro: The much talked about Apple glasses have finally made their debut

Apple’s last event was at WWDC where it announced iOS 17, macOS Sonoma, watchOS 10 and more. The company’s updates to iOS and macOS bring interactive widgets, improved security features, new sharing connections with NameDrop and Contact Posters, and more.

More significantly, Apple launched the much-rumored new headset, and we got to try the Apple Vision Pro firsthand. Of all the company’s products to emerge this year, this one was the most glamorous. EliteViser’s Lance Ulanoff said: “[My] experiences with the extraordinary Apple Vision Pro spatial computing headphones from Apple […] it convinced me that I’d just experienced the very future of VR.” Perhaps the much-rumored iPhone 15 Ultra could also elicit this reaction.

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