A collection of class-action lawsuits alleging misleading practices by Beyond Meat will be heard as a single case in Chicago, a courtroom dominated Wednesday.
The fits allege Beyond Meat Inc., which sells plant-based meat-substitute merchandise, miscalculates and overstates the protein content in its meals and misleads consumers about the dietary advantages, in comparison with conventional meat merchandise.
The lead grievance, filed in September, alleges {that a} technique of testing a product’s protein content — by way of an interplay with a nitrogen compound — reveals some Beyond Meat merchandise comprise much less protein than what’s required to be proven on a label.
“For instance, Defendant’s Beyond Beef Plant-Primarily based Floor 16oz Patties, which is labeled as ’20G Per Serving’ and ‘40% DV’ for protein, truly comprises 19G Per Serving by nitrogen testing, and seven% DV for protein,” the grievance states.
A consultant for Beyond Meat didn’t instantly reply to a request for remark.
Beyond Meat introduced final fall it might be shedding 200 staff. That was on high of a 4% discount in its workforce introduced in August. Based on the meals business information web site FoodDive, the corporate has missed income targets and reduce its annual projections.
Its nearest rival, Unimaginable Meals, has additionally struggled, and this week introduced it might reduce its workforce by 20%.
