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Samsung Soundbar HW-Q900T/XE

Samsung surpasses Apple to add revolutionary Auracast Bluetooth to its 4K TVs and headsets

Good news for owners of top Samsung TVs and Samsung Galaxy Buds2 Pro, the company has just announced a big software update and it’s a real game changer. The software update is bringing the long-awaited Auracast technology to its entertainment devices, especially Samsung Neo QLED 8K TVs and 2023 micro-LED TVs, and that opens up all kinds of exciting possibilities.

Auracast is part of the latest Bluetooth LE Audio technology and makes some major changes to how Bluetooth audio works. Instead of pairing with a single device like before, Auracast allows devices to become a sort of hotspot, but for transferring audio rather than data.

It allows transmitters, which could be one of the best phones or best tablets, a PC or a public transmitter, to broadcast an audio signal to an unlimited number of receivers in range, such as Bluetooth 5.2 earphones or headphones. Then when that transmitter is your TV, you can connect to more pairs of the best earbuds. And that’s exactly what Samsung just announced for some compatible TVs.

As far as I know, Samsung is the first major TV company to add Auracast to its TVs, which means you can finally take advantage of Apple’s rival features like support for multiple connected headphones when you and your friends or family are watching TV like the best AirPods and Apple TV 4K are capable.

What other benefits does Auracast offer?

According to Samsung: “Auracast opens up a variety of potential use cases and possibilities for further device applications: from augmented or assistive listening in a theater or lecture hall for those who want to hear better, to sharing a playlist from own smartphone while running with friends and even multilingual support without translation devices by sending different language interpretations via different channels.”

Clearly, you won’t be bringing an 8K TV into your classroom. But it does give you an idea of ​​how useful Auracast can prove to be. Bluetooth LE Audio isn’t just about Auracast, as cool as that is. It also offers lower latency, which is important for gamers and musicians as many Bluetooth headphones are too slow for live recording. LE Audio is also used by Samsung to provide 360 ​​degree audio recording in Samsung Galaxy phone camera via Galaxy Buds2 Pro.

Samsung will roll out the software update to compatible TVs starting in September, which appears to be the same month it’s showing off its latest ideas at IFA in Berlin.

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